We recently shared our latest work for OMO/Persil, an engaging new TVC created by Sherpa Projects. The video was directed by Australian creative Tenika Smith who (along with…
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To celebrate International Women’s Day 2018, we asked female filmmakers in the Genero community to pitch ideas for a short film around this year’s theme, #PressforProgress….
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Filmmaking becomes incredibly fun and exciting when you or someone from your crew says Wait, what if we did this! In those moments you become…
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If you can’t make an audience laugh and cry, it doesn’t matter how crisp your image is. We’ve done a number of briefs with Sunlife, featuring…
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A classic Cinderella story with a twist, the latest campaign for Atout France reimagined the country as a modern tale, and saw director Eric Beaupré do…
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After creating the brilliant mockumentary ‘Eddie: For the love of video‘, we caught up with German director Carlo Opperman to go behind the scenes on the short…
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Earlier this year our French director Stéphanie Artaud was commissioned by HP to shoot video content for their ‘Keep Reinventing’ campaign. The resulting short film, ‘Pythagoras and the Dreamer’, is a brilliant exploration…
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We were really blown away by the quality of submissions – It was hard to choose a selection, but La Pajarraca clinched it with the…
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Shooting on 35mm film… creates a very different kind of discipline on set. It forces everyone to focus more clearly and really dictates the…
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Recently Genero teamed up with Alabama Shakes to bring filmmakers the opportunity to create short films featuring ‘Gimme All Your Love‘ from acclaimed album ‘Sound & Colour’….
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Last year Genero teamed up with Alabama Shakes to bring filmmakers the opportunity to create short films featuring ‘Gimme All Your Love‘ from acclaimed album ‘Sound &…
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When we thought about what the video for ‘Holidays’ could be, we wanted something a bit unusual. We were hoping to get something sweet but…
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We have some hardworking filmmakers on Genero, but perhaps none as meticulous as Micah Buzan. An American animator who has hand drawn psychedelic masterpieces for…
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While we wait to hear which short film has been selected by Alabama Shakes for their Gimme All Your Love brief, we thought we’d share some…
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