The Digiday Technology Awards recognise the technology bringing transparency, efficiency, and effectiveness to the media and marketing processes for brands, agencies and publishers.
A panel of industry-leading judges evaluated hundreds of Digiday Technology Awards entries and have named Genero as the winner of the Best Content Marketing Platform! This category recognises the best content marketing software for content creation, management, distribution and beyond.
The goal of each entry was to submit a case study showcasing how the platform or technology was used by a client. To showcase how Genero enables marketers to scale their video production and reduce costs while becoming more creative, agile and authentic – we shared our work with Holiday Inn.
Holiday Inn needed a series of destination guide videos for their new travel platform for families. We worked with them to appoint an Executive Director to ensure consistency, and commission local filmmakers to create the content across 20 markets. In total, 20 x 3 minute videos were produced, as well as 420 x cut-down and optimised assets for each digital platform. Working with local filmmakers ensured a deep understanding of each location and culture.
We look forward to being recognised alongside the other winners at the Digiday Awards gala on November 14 at The Lighthouse in New York City!