Seasonal content can be some of the most effective for brands, which is why HP recently commissioned a Genero filmmaker to create a Christmas piece, and the resulting video really tugs at the heart strings!
A touching and heartbreaking story, the short film for social media was incredibly pulled together in just one week by director Riley Hanlon and his team at Cardinal Collective.
Watch the full video below:
A big congrats to everyone involved in this one, who got some amazing feedback from the team at HP:
“Riley and his team were top notch! They delivered a moving pitch, were very easy to work with, helped us move at a record pace, and delivered a video that within 24 hours of posting became our best social performing post this month. It will likely be in the running for best post of the year from our team.”