We have a huge opportunity to direct an edgy video campaign for Swedish Cider brand Kopparberg! The product is still made and imported from the sleepy Swedish town of Kopparberg, something the client wants to cement in the minds of UK consumers.
3 key words that the brand always has in their mind – Scandinavian, Edgy, On-trend. Kopparberg’s advertising is always looking to communicate the edgy tone through the idea of ‘happens here’ or the forest. The forest is on the hill above the brewery in the town of Kopparberg, and the ‘happenings’ within it, are Kopparberg’s way of differentiating their provenance story.
The selected director will need to provide video content for a number of platforms, including online, digital displays and other advertising spaces.
Filmmaker Payment: $45,000
Treatments due: April 20th
Full Brief: http://genero.tv/projects/241/kopparberg/