Genero.tv was recently featured on Springwise.com. Springwise reports on leading business ideas around the world, utilising a network of over 8,000 spotters. Genero.tv was featured as the main story on their homepage for 3 days!

“Whether it’s a consumer product or a piece of music, there’s much to be said for allowing fans to have a say in how it’s designed and marketed. Just as Dutch media entrepreneur John de Mol turned to the crowds last year for help creating the next reality-show hit, so brand-new site Genero.tv is relying on music fans to create the next winning videos for a variety of participating bands.”

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